Newsletter Archives & Signup

I have added electronic newsletter writing and production to my services.

eNewsletters, as North American expert Michael Katz writes, are very much alive as a form of storytelling, especially for firms that provide professional services. Approximately 25 to 30% of recipients will open a good eNewsletter, sent to a house list. That averages from 5 to 10% better than newspaper ads, direct mail or cold-calling.

Please feel welcome to view previous issues of my own monthly eNewsletter, “Elizabeth Shih Communications Digest,” on the world of B2B storytelling and the culture and politics of creativity and language. And please sign up to receive future issues, which will be delivered mid-month to your inbox.

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past newsletters